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B2B2C Live Shopping 🤳

Issue 9 | 8th July 2024

Welcome to our weekly newsletter 🛒 🛍️

Hello and welcome to your weekly dose of LVS Hub.
Every Monday, we share the latest news and trends, upcoming live shopping shows, and free resources for you to Go-Live like a Pro!

This week’s video and shopping news

  1.  🚗 Bambuser goes LIVE with Audi

    Audi is launching 20 new electric cars and partnering with Bambuser to use shoppable videos to boost on-site sales. The campaign aims to educate and engage customers with interactive features, reflecting the growing online influence on car buying decisions (75% influenced by online video). This partnership positions Audi at the forefront of the digital transformation in the automotive industry. Read here.

  2. 👙 Boohoo launches 1000s of creator storefronts

    Boohoo has launched, The Boohoo Collective, a social commerce initiative featuring thousands of creators with shoppable pages on boohoo.com. Creators can curate their favourite looks and share them with their followers, earning commissions on sales. Learn more.

  3. 🎲 Shoppable videos on Woolworths

    Woolworths has launched shoppable video ads. Brands can now showcase themselves with video ads on the Woolworths website, with a "direct add to cart" button for a smooth shopping experience. Initial pilots have shown 35% of new products were added to carts, and 14% of new purchases were made. See here.

This week’s live shopping shows & replays ▶️

🏝️ What to pack for a city break by Marks & Spencer
♨️ Stay cool with AIRism by Uniqlo
 🍋 Wonder Ingredients: Vitamin C by Pai Skincare

This week’s free resources and tools 🛠️

Free calculator to measure your Instagram engagement rate

What do you think of our newsletter? Let us know at [email protected] 

Thanks for reading and see you next week!