Welcome to our weekly newsletter 🛒 🛍️

Hello and welcome to your weekly dose of LVS Hub.
Every Monday, we share the latest news and trends, upcoming live shopping shows, and free resources for you to Go-Live like a Pro!

This week’s video and shopping news

1.  🍏 Popilush launches on TikTok Shop in NYC

   Popilush, a leading fashion shapewear brand, recently celebrated its TikTok Shop Super Brand Day with a launch event in New York. The event, attended by partners, creators, and influencers, highlighted Popilush's commitment to expanding across multiple channels. Read more.

2. 🤖 Are virtual influencers more efficient for product placements?

   The rise of virtual influencers, fuelled by AI, is adding a new dimension to content creation. Platforms like TikTok and Meta are investing in tools for businesses and creators to develop AI-powered personas. While this creates competition for real-life influencers, it also opens up new opportunities for collaboration and innovation. Learn more.

3. 👾 AnyLive, enables 24/7 live streaming with AI avatars

   They are partnering with major brands like WRP, Rohto, and Kobayashi to enhance their live commerce capabilities in Indonesia. This move comes as live commerce gains traction in Indonesia, offering an interactive shopping experience that consumers are rapidly embracing. See here.

This week’s live shopping shows & replays ▶️

♨️ The luxurious softness of cashmere by Uniqlo

  ⌚️Under the radar references by 1916 LIVE

👄 Advent Opening Live by Glisten Cosmetics on TikTok Shop

This week’s free resources and tools 🛠️

The benefits of reverse dropshipping - Shopify

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Thanks for reading and see you next week!