Welcome to our weekly newsletter 🛒 🛍️

Hello and welcome to your weekly dose of LVS Hub.
Every Monday, we share the latest news and trends, upcoming live shopping shows, and free resources for you to Go-Live like a Pro!

This week’s video and shopping news

1. 🛍️ 45% of US consumers have browsed or purchased from live shopping

   A new survey by VTEX reveals that nearly half of U.S. consumers have participated in a live shopping event in the past year. The biggest demographic for this trend is GenZ, followed by Millennials. Men are also more likely to engage in live shopping than women. Read more.

2. 🎦 Amazon's new AI video generator for advertisers

   Amazon has launched a new AI video generator for marketers to turn images into videos. Currently in beta, the tool allows users to upload a product page and quickly generate custom video ads, with additional customisation and editing capabilities. This product aligns with Amazon's broader strategy to improve and increase its advertising formats. Learn more.

3. 🤖 AnyLive uses virtual live streamers to present products and drive sales

   AnyMind Group has launched a new AI-powered live commerce platform called AnyLive. This platform allows businesses to run live commerce in multiple languages without the constraints of time or location. It uses AI-generated virtual live streamers to present products and drive sales. AnyLive addresses the challenges of talent shortages and limited production spaces in the growing live commerce industry. See here.

This week’s live shopping shows & replays ▶️

🧣20% off SheerLuxe on TikTok Shop

👢The first live shopping show by Zara

 🍋 Martha: The Cookbook - Signed by TalkShopLive

This week’s free resources and tools 🛠️

Amazon 101 - Shopify

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Thanks for reading and see you next week!