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LIVE & Gamified Shopping 🤳

Issue 4 | 3rd June 2024

Welcome to our weekly newsletter 🛒 🛍️

Hello and welcome to your weekly dose of LVS Hub.
Every Monday, we share the latest news and trends, upcoming live shopping shows, and free resources for you to Go-Live like a Pro!

This week’s video and shopping news

  1. 🛍️ Walmart launches a new realm for digital experiences

    Walmart is launching Walmart Realm, a new virtual shopping experience with three unique, influencer-designed environments. This immersive platform lets customers explore gamified features and shop for home, fashion, and beauty products in a creative setting. This new concept aims to bridge the gap between inspiration and shopping through a gamified and visually captivating experience. Read more.

  2. ☔️ myGemma launches "by-appointment only" IRL & URL Shopping 

    Their new showroom in New York will allow customers to shop authenticated luxury items like Hermès and Chanel in person, or browse the website with expert help. Customers will be able to enjoy drinks and host private shopping parties. The aim is to bridge the gap between online shopping and physical retail, allowing customers to see products before buying. Scroll down to see the showroom here.

  3. 👩‍🍳 Tastemade launches shoppable streaming content

    The streaming service for food, travel and home shows, is adding shoppable features to its programs. Viewers can now buy products directly from shows like "Kitchen Glow Up" with recommendations from hosts. This partnership with Shopsense allows them to seamlessly checkout within the Tastemade app. This is a growing trend, with Shopsense previously working with Paramount Global and Univision. Learn more.

This week’s live shopping shows & replays ▶️

👖 Sarah Corbett-Winder's Edit by SheerLuxe
🍑 Your Curve Capsule Wardrobe by Marks & Spencer
💋 Shop & Learn your Beauty Faves by Ulta Beauty

This week’s free resources and tools 🛠️

Three charts by Emarketer to justify why now is the best time to kickstart your video marketing strategy 📈

1. Focus on social video and Connected TV

2. Time spent watching social video is plateauing

3. Be thoughtful about AI use

What do you think of our newsletter, let us know at [email protected] 

Thanks for reading and see you next week!