Welcome to our weekly newsletter 🛒 🛍️

Hello and welcome to your weekly dose of LVS Hub.
Every Monday, we share the latest news and trends, upcoming live shopping shows, and free resources for you to Go-Live like a Pro!

This week’s video and shopping news

1. 👛 Zara plans to introduce live shopping shows

   Zara is launching live shopping shows in the U.S. UK, and Europe. Zara hopes to engage customers with a more entertaining shopping experience through this new strategy.  Zara has tested live streams in China and hopes to replicate this success in the West, creating a unique shopping experience for global audiences. See here.

2. 🛁 IKEA wants to pay real people to play inside Roblox

   IKEA is creating a virtual store in Roblox and hiring 10 real people to manage it. These "remote workers" will be paid the same as regular IKEA staff and will help customers choose furniture and serve virtual meatballs. The aim is to give players a chance to experience working at IKEA while unpaid players can still participate in the store. This is a first for a brand to offer paid work within Roblox. Read more.

3. 🚺 How Live Commerce is unlocking revenue for women

   Live commerce is opening doors for content creators worldwide to build more meaningful connections, foster communities, and thrive in the digital world. Furthermore, it will surely be crucial in enabling female content creators to fulfil their ambitions and achieve a greater sense of financial independence. It is also poised to attract more consumers given its personalisation and real-time experience offerings. Learn more.

This week’s live shopping shows & replays ▶️

🛁 Behind the look! Sleep Anywhere by Free People

🧖‍♀️ Summer Style Collection by Hillberg & Berk

🧖‍♀️ Learn a New Skincare Routine with Pai

This week’s free resources and tools 🛠️

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Thanks for reading and see you next week!