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Live shopping is shaping the future of eCommerce 🤳

Issue 11 | 22nd July 2024

Welcome to our weekly newsletter 🛒 🛍️

Hello and welcome to your weekly dose of LVS Hub.
Every Monday, we share the latest news and trends, upcoming live shopping shows, and free resources for you to Go-Live like a Pro!

This week’s video and shopping news

  1. 🤝 Fresh2 Group Launch B2B Video Commerce

    The restaurant supply chain company has seen rapid sales growth with its video e-commerce strategy since partnering with over 50 influencers. The campaigns use live streams and multimedia to showcase products and build trust with its B2B customers. Fresh2 offers food, daily necessities, and electronics, and plans to expand influencer collaborations and product categories. Read more.

  2. 👯‍♂️ Jasmina and David, The TikTok Shopping Duo

    A pair of fashion enthusiasts bring the joy of window-shopping to TikTok. Their films are filmed in unique stores from LA vintage to luxury boutiques, proving that high fashion doesn't have to be intimidating. Their channel @JasminaTV has over 100,000 followers who love seeing the pair explore fashion history and rare finds. Their goal? Make fashion global and help viewers build their own personal style. Learn more.

  3. 👩‍🎤 Bambuser renews partnership with Zara

    Zara confirms ongoing partnership with Bambuser to facilitate live and short-form video shopping. Their live shopping technology will allow Zara to create interactive shopping experiences in the US and Europe with additional features such as social commerce and live chat. See here.

This week’s live shopping shows & replays ▶️

🕴️What to wear to summer events by Marks & Spencer
♨️ Skincare Talks by Shiseido

 💍 Shop Premium Jewellery by Graazie

This week’s free resources and tools 🛠️

The best practices for building your social media content

What do you think of our newsletter? Let us know at [email protected] 

Thanks for reading and see you next week!