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On-Site, on TikTok, on TV 🤳

On-Site, on TikTok, on TV 🤳

LVS Hub
June 17, 2024

Issue 6 | 17th June 2024

Hello and welcome to your weekly dose of LVS Hub.
Every Monday, we share the latest news and trends, upcoming live shopping shows, and free resources for you to Go-Live like a Pro!

This week’s video and shopping news

🎯 Bambuser goes live with Currys Plc
Currys, a British electrical goods retailer, has partnered with video commerce provider Bambuser to improve the shopping experience for its customers. This collaboration responds to the rise of e-commerce and evolving consumer behaviours. Currys will implement Bambuser’s virtual consultation solution, allowing customers to interact with product experts via shoppable video calls, enhancing their purchasing decisions. Read more.
💰The first $1 million shopping livestream on TikTok
TikTok recently hosted its first $1 million shopping livestream, Canvas Beauty achieved this milestone on June 8th with a 6-hour broadcast hosted by CEO Stormi Steele, attracting 10,000 viewers. This surpassed previous records set by Simply Mandys and Jeffree Star. TikTok aims for $12-$13 billion in Gross Merchandise Value in the U.S. in late 2024, leveraging unique content-driven sales rather than traditional search methods. Learn more.
🎲 Disney introduces shoppable formats, ‘advergaming’
Disney is shaking up the Connected TV (CTV) ad game with new shoppable ad and advergaming formats. Shoppable ads, like Impulse with a "scan to shop" prompt, allow viewers to seamlessly buy products directly from their phones. Disney claims these are the first-of-their-kind for CTV. These innovations aim to make CTV advertising more dynamic and measurable, attracting brands seeking unique ways to connect with audiences. Check it out.