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Shoppable content – the new frontier 🤳

Issue 7 | 24th June 2024

Welcome to our weekly newsletter 🛒 🛍️

Hello and welcome to your weekly dose of LVS Hub.
Every Monday, we share the latest news and trends, upcoming live shopping shows, and free resources for you to Go-Live like a Pro!

This week’s video and shopping news

  1. 👾 X is making live streaming a premium feature

    X is making live streaming a paid feature, becoming the only major platform to do so. This will require a premium subscription starting at $3/month. The reason for the change is unclear, but it comes alongside a recent test charging new users in some countries to post. This suggests X may be looking for new ways to make money from its user base. Learn more.

  2. 📌 Pinterest’s first-ever ‘shoppable’ print magazine

    Pinterest dives into print with Real Simple! Their first-ever shoppable magazine, "Best & Brightest," features over 120 products with QR codes linking to Pinterest boards for easy purchase. Scan, explore, and buy - it's inspiration made shoppable! Look for it on RealSimple.com or directly on Pinterest. Read more.

  3. 💸 Instacart expands shoppable ads to YouTube
    Instacart is teaming up with YouTube to let brands turn video ads into shoppable experiences! Viewers can now click directly from YouTube to buy groceries on Instacart for same-day delivery. This follows Instacart's Google Shopping program, letting brands leverage their expertise across Google platforms. See here.

This week’s live shopping shows & replays ▶️

🩰 The hottest shoes & bags for summer by Marks & Spencer
☀️ Sun 101 by Shisedio 
👗 Linen Summer Dresses by Uniqlo

This week’s free resources and tools 🛠️

The ultimate guide to go LIVE on Instagram

What do you think of our newsletter? Let us know at [email protected] 

Thanks for reading and see you next week!