Welcome to our weekly newsletter 🛒 🛍️

Hello and welcome to your weekly dose of LVS Hub.
Every Monday, we share the latest news and trends, upcoming live shopping shows, and free resources for you to Go-Live like a Pro!

This week’s video and shopping news

1. 📈 Millennials are shopping more on social media than Gen Zs

   Research by the Retail Technology Show states that millennials are now the fastest-growing demographic for social commerce purchases, outpacing Gen Z on platforms like TikTok, Instagram, and Facebook.  While Gen Z still leads on Roblox, the overall growth of social commerce, particularly on TikTok, highlights the need for retailers to adapt their strategies to engage and retain shoppers across diverse age groups. Read more.

2. 💸 Whatnot is valued at $4.97 billion

   Whatnot, a live shopping marketplace, has raised $265 million in Series E funding, bringing its valuation to $4.97 billion. The funding will be used to expand its platform in Europe and launch a tender offer to buy back up to $72 million worth of shares. Learn more.

3. 📺 TheTake.AI joins forces with LG & Samsung

   TheTake, an in AI-powered shoppable TV technology, has announced new partnerships with LG Electronics and Samsung Electronics at the 2025 Consumer Electronics Show (CES) in Las Vegas. The collaborations will help significantly expand TheTake's reach and capabilities, further solidifying its position as the premier platform for interactive, shoppable television experiences. See here.

This week’s live shopping shows & replays ▶️

🍇 Super Brand Day by MaryRuth’s on TikTok Shop

👰‍♀️ Raishma's Guide to Bridal Bliss on TikTok Shop

 👒 Have free-est, will travel by Free People

This week’s free resources and tools 🛠️

2025 Marketing Calendar by Klaviyo

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Thanks for reading and see you next week!