Welcome to our weekly newsletter 🛒 🛍️

Hello and welcome to your weekly dose of LVS Hub.
Every Monday, we share the latest news and trends, upcoming live shopping shows, and free resources for you to Go-Live like a Pro!

This week’s video and shopping news

1.  🛍️ 1 in 3 young people shop on social media every week

   Aftership's new study shows that 34% of 18-34-year-old US consumers already purchase products through social media on a weekly basis. After seeing products they like on social media - often on TikTok - they purchase them right there on their mobile devices. The study, conducted in partnership with Ipsos, also found that 52% of all American consumers have made at least one lifetime purchase on a social media. Read more.

2. 🎦 Pick n Pay second live shopping show in Cape Town

   Following a successful debut in August. The event, held at the MasterChef South Africa studio in Cape Town, featured influencers and experts sharing cooking, cleaning, and lifestyle tips. Customers could purchase products in real-time during the show, resulting in a 158% sales growth compared to the previous event. Learn more.

3. 💋 L’Oréal generated more than $1M in sales on TikTok Shop

   During the UK's first Super Brand Day. They exceeded sales expectations and achieved a 466% surge in purchases within a week. Their success stemmed from a strategic blend of exclusive discounts, new product launches, and a first-of-its-kind live beauty shopping event promoted by brand ambassadors like Kendall Jenner. See here.

This week’s live shopping shows & replays ▶️

☄️ Treat Tuesday by Wild on TikTok Shop

🤳 A month long of live shopping shows by AliExpress

 👗 Holiday outfitting by Free People

This week’s free resources and tools 🛠️

10 Tips for Ecommerce on YouTube - Shopify

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Thanks for reading and see you next week!