Welcome to our weekly newsletter 🛒 🛍️

Hello and welcome to your weekly dose of LVS Hub.
Every Monday, we share the latest news and trends, upcoming live shopping shows, and free resources for you to Go-Live like a Pro!

This week’s video and shopping news

1. 🧸 Toys ‘R’ Us Debuts Ad Using Sora, OpenAI’s Text-to-Video Tool

   Toys R Us is the first brand to use a new AI video tool called Sora to create a commercial about the company's founder and mascot Geoffrey. The ad has received mixed reviews, with some praising the use of AI and others finding the visuals unsettling. The ad was created using text descriptions and took many iterations to get right. The AI tool Sora by OpenAI is not yet available to the public. Read more.

2. 🎬 YouTube Launches First "Shopping-Only Store" in Korea

   YouTube has launched a first-of-its-kind "shopping-only store" in Korea, allowing creators to sell directly on the platform. This move targets the booming live commerce market, which combines video content with shopping. Consumers can now purchase products directly on YouTube without needing to visit external sites. See here.

3. 💸 Alibaba's luxury platform saw a surge in live-streaming
   Luxury brands are using live-streaming to reach Chinese consumers on Alibaba's Tmall platform. Live-streaming hours on Tmall Luxury Pavilion jumped 75% during the recent 6.18 shopping festival. Balenciaga's livestream fashion show on Tmall attracted over 2 million views and sold out special collaboration items. Tmall's loyalty programs drove over 60% of sales during 6.18. Learn more.

This week’s live shopping shows & replays ▶️

🚸 Everything they need for school by Marks & Spencer

🥻Styled by Shiona & Cleo Wade by Free People

🕺Elton John’s Legendary Wardrobe by eBay

This week’s free resources and tools 🛠️

Supercharge Your Workday with ChatGPT for eCommerce

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Thanks for reading and see you next week!