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The rise of celebrities in live shopping 🤳

Issue 16 | 26th August 2024

Welcome to our weekly newsletter 🛒 🛍️

Hello and welcome to your weekly dose of LVS Hub.
Every Monday, we share the latest news and trends, upcoming live shopping shows, and free resources for you to Go-Live like a Pro!

This week’s video and shopping news

  1. 👖 Bambuser goes LIVE with Victoria Beckham

    Victoria Beckham has teamed up with Bambuser to launch a new denim collection through video commerce. The collection will be showcased on her website and social media. This innovative approach aims to provide customers with an immersive shopping experience. Read here.

  2. 🏦 Tilt, a UK-based live shopping platform, has raised £13.7M

    Founded by former Revolut executives, Tilt aims to revolutionise online shopping by creating a more engaging and community-driven experience. The platform leverages livestreams and social media-style features to connect buyers and sellers. Learn more.

  3. 🎬 Paris Hilton is launching her new album on TalkShopLive

    In a new partnership with NBCUniversal to feature celebrities. The first event with Paris Hilton promotes her new album and memoir. This partnership aims to make shopping more entertaining and interactive by bridging together entertainment and live video See here.

This week’s live shopping shows & replays ▶️

🧶Our bestselling knits by Uniqlo
 💋 Summer’s Last Hurrah! by Avon

This week’s free resources and tools 🛠️

A case study on TikTok Shop by MediaPost

What do you think of our newsletter? Let us know at [email protected] 

Thanks for reading and see you next week!