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The Social Commerce Revolution 🤳

The Social Commerce Revolution 🤳

LVS Hub
May 27, 2024

Issue 3 | 27th May 2024

Hello and welcome to your weekly dose of LVS Hub.
Every Monday, we share the latest news and trends, upcoming live shopping shows, and free resources for you to Go-Live like a Pro!

This week’s video and shopping news

📈 Shopsense AI announces partnership with Magnite
To launch programmatic advertising across its retail media platform. TV shows, movies, sports, and live events have inspired shopping journeys for decades. Now, broadcasters can incorporate programmatic advertising from brands looking to connect with consumers right at the point of purchase. Read more.
👾 Google introduces video-powered shopping Ads
Video-powered Search Ads: Short product videos with interactive features like viewing styling suggestions and related products.
3D Shoe Spins: Google creates 360-degree views of shoes using images provided by merchants, allowing for a more immersive exploration experience directly within the ad.
Deeper Dives: A feature that lets shoppers click on an ad to see more information like product videos, summaries, and similar products provided by the advertiser. See here.
💸 Social commerce projected to reach $1.7 Trillion in 2024
The figure represents a monumental 30.8% increase from the $992 billion recorded in 2022. This substantial growth underscores the ongoing shift in consumer purchasing behaviour, largely influenced by the ubiquity of social media platforms such as TikTok, Instagram, and YouTube. Read more.