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TikTok Shop Hall of Fame 🛍️

TikTok Shop Hall of Fame 🛍️

The latest news and industry trends in live and video shopping

LVS Hub
September 24, 2024

Issue 20 | 24th September 2024

Hello and welcome to your weekly dose of LVS Hub.
Every Monday, we share the latest news and trends, upcoming live shopping shows, and free resources for you to Go-Live like a Pro!

This week’s video and shopping news

📺 Roku debuts shoppable ads
Roku has launched a new self-service platform, Roku Ads Manager, allowing businesses to purchase CTV advertising. Shopify merchants can now create shoppable ads, enabling viewers to make purchases directly from their Roku remotes. This new partnership aims to provide a seamless shopping experience for consumers while offering brands a new sales channel. Read here.
🇪🇬 Kenzz TV launches in Egypt
Kenzz, an Egyptian e-commerce platform, has launched Kenzz TV, a TikTok-like video shopping feature. Users can explore products through engaging videos, reviews, and unboxing. This interactive approach enhances the shopping experience, making it more personal and enjoyable. Kenzz TV also benefits vendors by providing a platform to showcase their products and connect directly with consumers. Learn more.
🍿 YouTube Shopping launches in Indonesia
YouTube has teamed up with Shopee to launch YouTube Shopping in Indonesia. This new feature allows users to purchase products directly from YouTube videos. The partnership will soon expand to Thailand and Vietnam as YouTube seeks to strengthen its presence in Southern Asia. See here.